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New Zealand's official tourism body, Tourism New Zealand, which is funded by the government to promote the country abroad, is launching an advertising campaign in cinemas around Paris in October.

More than 800 cinemas in the Paris region will be part of the European media plan to revive tourism to remote Eden on the other side of the globe, which has suffered from an inflection of visitors due to the global crisis.

But this campaign is not simply a reaction to the crisis, but the result of a change of direction of the tourism promotion policy, until now focused on a few big countries like England, the USA, Australia and some Asian countries. Tourism New Zealand has therefore finally recognized that France is becoming an emerging market worthy of interest, a position that Frogs had long held with the institution.

This French campaign, part of a European campaign that includes the Netherlands and Germany, is also paving the way for 2011 and the much awaited Rugby World Cup, an event that the country is hoping for. It is not a month without John Key, the Prime Minister, expressing his ambitions and hopes in this area. An event that will not be smooth, as augurs fiery debates on the participation in the tender of broadcast of Maori Television games, which is criticized too much bias and insufficient national coverage.

The investment in France remains low however, one would have hoped a national campaign, which would have more reflected the diversity of origin of the travelers towards New Zealand, since all the regions of France are represented in the statistics of the agency Frogs in particular .

If you go to the cinema in the Paris region before November 5, you may have the chance to see these 30 seconds of presentation of the country on the big screen.